The same, even to a significantly greater extent is connected with enterprises, which invest in Internet monitoring. It comprises of some helpful software, thanks to which we are provided with a possibility to collect plenty important data that can be used to prepare reports necessary in order to make appropriate strategic decisions. First and foremost, we can get to know how popular our website is. It means that we can not only have access to the data concerning the number of customers who have visited our website, but also we can for instance observe how many of them visited our website because they have seen it in ads etc. Another alternative, which is nowadays also very often recommended by miscellaneous experts regards management is media monitoring . Owing to this kind solution we can get to know what is the image of our company in various medias, such as for example newspapers, their websites etc. This can also play a quite crucial role in developing the sales of our business, because the better image is created by PR experts, the more our customers are convinced to the purchase of our commodities.