That’s the reason why, we ought to also keep in mind that if we would like to make a proper decision in the fields mentioned previously, it is inevitable to think about developing various channels of communication with the customers such as for instance Facebook or Twitter. Due to them we are given inter alia with an attractive possibility to be continuously in touch with our fans as well as offer them with information concerning new offers, bargains etc.
What is more, we are advised to also be aware of the fact that Facebook as well as Twitter belong to the most important corporations on the market. As a result, a lot of enterprises, which would like to develop their profits, tend to be interested in improving their marketing and using previously mentioned websites to reach greater number of potential customers. This proves that in order to be competitive we cannot forget about this aspect and we also ought to follow this trend. Even though this depends on the market and our enterprise – whether it has history or tradition or other elements that attract the attention of end-users, we ought to not forget that web advertising is at present almost inevitable factor of success.