What is more, they are not stable as Russia doesn’t belong to the most popular global organizations. As a result, this country often leads an independent policy, which is in most cases focused on the country itself. Despite the fact that so far there was no appropriate advertisement for running an enterprise in this country, we ought to remember that this market has a significant potential. Above all, it is referred to the fact that in case of Russian GOST we can improve our chances on the market, which is thought to be one of those, which lacks competition the most (read more about russian gost). Hence, if a company manages to expand on it successfully, it can boost its revenues substantially.
On the other side, without investments in obtaining GOST certification we can find it relatively difficult to achieve interesting results and capture great market share in Russia.
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Moreover, we should also keep in mind that it is quite important and widely respected among Russian customers. That’s the reason why, if a product (intive.com/en/blog/case-studies/cross-platform-video-on-demand-solutions-for-maxdome-2) made by a foreign business, regardless of its quality, hasn’t acquired this kind certificate, it is not pretty likely at all to be purchased by miscellaneous customers. This indicates that obtaining so called Russian GOST is currently almost a necessity for corporations, who would like to establish their branches in Russia (etc.).
Taking everything into consideration, being active on the Russian market currently is related to no doubt with acquiring GOST certification. The mentality of the Russian users towards this certification makes it almost impossible for a foreign product to achieve good results and sales numbers without investing satisfactory amount of money in getting it.